SEO is a giant pain. The simplest type of SEO is on-page SEO, or the process of arranging textual information logically and meaningfully from a search engines perspective. If you listen to Google, they want you to make great pages for humans, and then Google will naturally find your site and people will find you through Google.
Yeah… It doesn’t always work that way. The robots that crawl the web for your site and the AI algorithms that rank and index it aren’t humans, and they control whether humans find you. At least a little pleasing of the robot overlords is in order for most sites that require an audience, like businesses.
GPT can help with that. We’ll take this chunk of the wikipedia article for watermelon for example. (Sorry, I left all the links in, laziness):
Watermelon (Citrullus lanatus) is a flowering plant species of the Cucurbitaceae family and the name of its edible fruit. A scrambling and trailing vine-like plant, it is a highly cultivated fruit worldwide, with more than 1,000 varieties.
Watermelon is grown in favorable climates from tropical to temperate regions worldwide for its large edible fruit, which is a berry with a hard rind and no internal divisions, and is botanically called a pepo. The sweet, juicy flesh is usually deep red to pink, with many black seeds, although seedless varieties exist. The fruit can be eaten raw or pickled, and the rind is edible after cooking. It may also be consumed as a juice or an ingredient in mixed beverages.
Kordofan melons from Sudan are the closest relatives and may be progenitors of modern, cultivated watermelons. Wild watermelon seeds were found in Uan Muhuggiag, a prehistoric site in Libya that dates to approximately 3500 BC. Watermelons were domesticated in north-east Africa, and cultivated in Egypt by 2000 BC, although they were not the sweet modern variety. Sweet dessert watermelons spread across the Mediterranean world during Roman times.
Considerable breeding effort has developed disease-resistant varieties. Many cultivars are available that produce mature fruit within 100 days of planting. In 2017, China produced about two-thirds of the world’s total of watermelons.
I asked ChatGPT (GTP-4) to “rewrite the above to SEO optimize for watermelon seeds.” Here is the result:
Watermelon seeds, derived from the flowering plant species Citrullus lanatus, are an integral part of the fruit’s structure. This plant, a member of the Cucurbitaceae family, is a vine-like entity that has been cultivated globally, boasting over 1,000 varieties.
The cultivation of watermelons, including the seed-rich and seedless varieties, is widespread in climates ranging from tropical to temperate. The fruit, botanically referred to as a pepo, is a large berry with a hard rind and no internal divisions. The flesh of the watermelon, typically deep red to pink, is sweet and juicy, often speckled with numerous black seeds. These seeds are a vital part of the watermelon’s appeal, even as seedless varieties gain popularity.
Watermelon seeds have a rich history, with their closest relatives being the Kordofan melons from Sudan, which are believed to be the progenitors of modern, cultivated watermelons. Archaeological evidence of wild watermelon seeds has been found in Uan Muhuggiag, a prehistoric site in Libya dating back to around 3500 BC. The cultivation of watermelons, including the growth and harvesting of watermelon seeds, began in north-east Africa and was well-established in Egypt by 2000 BC. The sweet dessert watermelons, laden with seeds, spread across the Mediterranean during Roman times.
Breeding efforts have focused on developing disease-resistant varieties of watermelons, many of which mature within 100 days of planting, making the production of watermelon seeds more efficient. In 2017, China led the world in watermelon production, including the production of watermelon seeds, accounting for about two-thirds of the global total. Whether consumed directly, used in beverages, or even pickled, watermelon seeds continue to be a significant aspect of this globally loved fruit.
Now, there is definitely such a thing as overdoing it. You can always ask GPT to do it again, but to use the keywords or phrases a little less. Iterate until you are pleased. In this way, you can simplify the chore of doing a small amount of initial SEO on your web content.